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AI form coach for home workouts
Notice GPT-5, Claude and Gemini are live in Claura
Build the right thing.
Claura checks your idea, scopes the smallest version worth building, then builds it. When you get stuck, a real expert takes over.
What can Claura build?
Shelfwise
Stock alerts for corner shops
Tally Room
Invoicing for freelance contractors
Placeholder products and screenshots. Swap for the real six before launch.
The team
Twelve agents. And one seat that is not an agent.
Each one owns a job, scores its own work against the benchmark, and hands over only what holds up. Atoms gives you eight AI agents with human first names. We give you agents that are honestly software, and a person when you need one.
Sizes the market honestly with The Analyst
Real numbers on how big this is and who is already in it. No hand-waved TAM.
Finds the holes first with The Skeptic
Argues the other side of your idea before you spend a quarter finding out.
Checks people actually want it with The Researcher
Looks for real demand signals instead of asking whether the idea sounds good.
Cuts it to the smallest test with The Product Manager
Turns the idea into a spec, then removes everything not needed to prove it.
Picks a stack that survives with The Architect
Chooses the structure so the build does not fall over at the first real user.
Puts dates on it with The Planner
Breaks the build into a sequence you can actually hold yourself to.
Shows it on a screen with The Designer
A clickable mock before a line of code, so you react to a screen not a paragraph.
Ships something real with The Engineer
A deployment-ready prototype, wired front to back. Not a demo.
Scores its own work with The Reviewer
Every artifact graded against the benchmark before it reaches you.
Works out who buys with The Marketer
Who it is for, where they already are, and what makes them pay.
Survives the second question with The Storyteller
A deck built for an investor who pushes back, not one who nods.
Finds the first channel with The Growth Lead
One channel to test first, and what a real result looks like.
The last one is not an agent.
Hand any stage to a real operator. They open your project, not a blank page. Under 4 hours on weekdays.
Validate, scope, build and hand off. All in one place.
One project, one thread, one set of facts. You approve every step and you can take the whole thing with you at any point.
Know before you build
Every stage is scored against the benchmark before you see it. Nothing moves forward until it holds up.
Learn moreThe smallest version that proves it
Scope gets cut to what actually tests the idea, not everything you could imagine building.
Learn moreReal products, not demos
A clickable mock first, then a deployment-ready prototype you can put in front of a user.
Learn moreA person when the agent stalls
Hand any stage to a vetted operator. They open your project, not a blank page.
Learn moreEverything is yours
Export every artifact and every line of code at any point. Bring your own key for GPT-5, Claude or Gemini and switch without losing the thread.
Works with the stack you have
Push the delivery plan to Jira and Linear, sync the roadmap to Notion, share the deck from Drive. No copy-pasting between tools.
Pricing
Start free. Bring your own keys.
Run the full pipeline on your own API keys, pay for the automated build, or put a person on it.
Free
$0
Bring your own API keys.
No credit card.
Free includes:
- The full six-stage run, scored end to end
- Your own key — GPT-5, Claude or Gemini
- Every artifact exportable
- One project at a time
Recommended
Pro
$49 / month
Billed monthly.
Cancel anytime.
Everything in Free, plus:
- Unlimited projects
- Version comparison
- Priority processing
- Mockups and a deployment-ready prototype
- Jira, Linear, Notion and Drive
Expert
Let's talk
A real operator on your project when you want one.
Talk to usEverything in Pro, plus:
- Hand any stage to a vetted operator
- They work in your project, not on a call
- Under 4 hours on weekdays
- Two handoffs included each month
FAQ
Everything you need to know before you start.
What is Claura?
Claura pressure-tests your startup idea, decides the smallest version worth building, and builds it. Every input carries forward, so nothing resets and nothing gets invented. You leave with a business plan, a PRD, a GTM strategy, mockups and a working prototype, all built on the same validated foundation.
Who is Claura built for?
Claura is for pre-seed to early seed-stage founders, specifically solo founders who have already started building or planning but feel uncertain their idea holds up, and need structured validation before they waste more time or money.
How does Claura pressure-test your plan?
Most AI tools tell you what you want to hear. Claura is built to find the holes. Market timing risks, competitive gaps you have not addressed, revenue model weaknesses, technical feasibility blind spots. Each one scored independently. Each one with a clear path to fix it. The goal is not validation theater. It is honest signal.
What is the Claura Startup Score?
Think of it as a FICO score for your startup idea. Every stage you complete gets scored across the dimensions that determine whether a startup succeeds: market size, problem clarity, competitive positioning, technical feasibility, and business model viability. The number tells you exactly where you are weak and what to fix. Not encouragement. A real read. The score moves as your plan improves.
Who are the experts?
Operators who have shipped in your category, vetted by us. Not a marketplace and not a directory. When you hand a stage over, we match it to someone who has built the thing you are building.
What does a handoff cost?
Two handoffs a month are included in the Expert plan. Beyond that they are priced per handoff, and you see the price before you commit.
Is my idea kept confidential?
Yes. Your idea and generated documents are private to your account by default. We do not use your idea content to train our models, share it with third parties, or surface it to other users. You control who sees your output.
How do I get started?
Sign up, paste the plan you already have, and read the score. It is free to run on your own API keys and takes about a minute.